Restore Your Smile
With Nature's Power.
The first remineralizing gum formulated to strengthen enamel, whiten teeth, and freshen breath using only wild-harvested tree saps.
Get My Starter Pack
1.2k+ Reviews
Clinical Results
Based on a 12-week independent study of 500 daily users.
0%
Reported Whiter Teeth
0%
Reduced Sensitivity
0%
Cleaner Ingredients
Our Achievements
#1 Bio-Dentistry Award 2024
Certified Non-Toxic Project
Zero Waste Innovation
ADA Accepted Ingredient
Experience the Cleanest Gum on Earth
Stop Chewing Plastic.
Did you know 98% of gum is made from synthetic rubber?
Regular Gum
Made from Polyvinyl Acetate (Plastic). The same material used in car tires and glue.
Lustra
Made from Wild Chicle & Mastic Sap. 100% Biodegradable and actively good for your teeth.
More Than Just Fresh Breath
Whitens Naturally
Mastic resin gently polishes stains without abrasion.
Hardens Enamel
Infused with Nano-Hydroxyapatite to repair sensitivity.
Microbiome Safe
Kills bad bacteria (H. pylori) while protecting the good.
Jawline Toner
Firmer texture exercises jaw muscles for better definition.
Why Switch?
| Lustra | Big Gum | |
|---|---|---|
| Gum Base | Natural Tree Saps | Plastic (Petroleum) |
| Sweeteners | Birch Xylitol | Aspartame / Sugar |
| Effect on Enamel | Remineralizes | Erodes (Acidic) |
| Biodegradability | Weeks (Compostable) | 500+ Years |
| Jaw Definition | Yes (Functional Chewing) | No (Too Soft) |
| Endocrine Disruptors | Zero (Clean) | BHT, Titanium Dioxide |
Gum Base
Lustra:
Natural Tree Saps
Big Gum:
Plastic (Petroleum)
Sweeteners
Lustra:
Birch Xylitol
Big Gum:
Aspartame / Sugar
Effect on Enamel
Lustra:
Remineralizes
Big Gum:
Erodes (Acidic)
Biodegradability
Lustra:
Weeks (Compostable)
Big Gum:
500+ Years
Jaw Definition
Lustra:
Yes (Functional Chewing)
Big Gum:
No (Too Soft)
Endocrine Disruptors
Lustra:
Zero (Clean)
Big Gum:
BHT, Titanium Dioxide
Lustra Daily Ritual
Mastic Mint x 4
OVER 1.2K+ LUSTRA FANS
"MY TEETH HAVE NEVER LOOKED THIS WHITE!"
2–3 a day and my mouth feels incredible
I made this part of my routine and I genuinely notice how much cleaner and fresher my teeth look. People have been commenting on my smile too. Highly recommend!
Verified Purchase
No sensitivity at all!
I've tried strips and trays but always ended up with painful sensitivity. Lustra whitens naturally with zero discomfort. My teeth are noticeably brighter and it tastes amazing too.
Verified Purchase
Obsessed with the cinnamon flavour
I got the cinnamon and I cannot stop. Clean ingredients, real results, my teeth look visibly whiter after just two weeks. This is the best natural whitening product I've ever tried.
Verified Purchase
Keep a pack everywhere now
One at my desk, one in my bag. After a coffee or lunch my teeth feel polished and fresh. I've had three people ask me what I've been doing differently. The answer is Lustra.
Verified Purchase
My dentist actually noticed
I've been using Lustra for about a month. At my last check-up my dentist asked what I'd changed and that's how you know it's working. No strips, no trays, just gum. Honestly insane.
Verified Purchase
I drink coffee twice a day and this actually works
Coffee every morning, sometimes twice. My teeth were paying the price. Been chewing Lustra after each cup for three weeks and the staining is genuinely fading. Cannot recommend enough.
Verified Purchase
Replaced my entire whitening routine
I used to spend a fortune on whitening strips every few months. Lustra costs a fraction and the results are just as good, actually better because there's zero sensitivity. This is my new staple.
Verified Purchase
My partner ordered it and now we're both hooked
She ordered it, I tried it once and got hooked. Neither of us had noticed how much our teeth had yellowed until we started seeing results. Natural, clean, and it actually works. Great find.
Verified Purchase
I was sceptical but wow
Honestly thought "it's just gum" and bought it on a whim. Three weeks later my teeth are genuinely a shade brighter. My flatmates noticed before I did. I'm a convert.
Verified Purchase
Better than £80 whitening kits
I've wasted so much on LED trays and professional kits that left my teeth screaming. Lustra cost me a tenner and works better. The enamel actually feels stronger too. Genuinely baffled.
Verified Purchase
I drink red wine every night and my teeth are still white
Between coffee and red wine my teeth had no chance. A friend recommended Lustra and I've been using it for six weeks. The staining around my gumline is almost completely gone. Shocked.
Verified Purchase
Confident smiling again
I used to keep my lips together in photos. Four weeks on Lustra and I'm actually smiling with my teeth for the first time in years. It sounds dramatic but it's genuinely changed how I carry myself.
Verified Purchase
1.2k+ reviews
Curious what others are saying?
⚠ Unable to retrieve more reviews right now. Please try again later.